Topic 12: Pizza for Pesos?

This video regarding pizza for pesos relates to the idea of utility because because the consumers have to decide whether buying pizza in pesos will increase their utility. Utility is the satisfaction consumers gain from buying certain products. Utility is not measured in any units. It is simply a "satisfaction" and each person will have a different scale of utility. Do they feel like they gain more benefit or more satisfaction when they buy pizzas in pesos? Or is it better to just buy it in American dollar? It also deals with consumer preferences because consumers have to decide whether they prefer to buy pizzas in pesos or in american dollars. The exchange rate definitely plays a big role in the consumers' decision because if one dollar is more expensive than the other, then consumers will of course choose to buy pizzas in the cheaper dollar. If the value of pesos increases, then the budget line of the consumers using pesos will also increase. So vice versa. I agree with the argument against accepting pesos. These arguments relate to our previous discussions regarding international trade because it has to do with the country prices and world prices. World prices can affect how people want to buy their pizzas.